Website PPC Optimisation
We'll review your website to see ensure it will not work against you in your PPC (Pay Per Click) Campaigns. We'll also review any Analytics data on the site to gain a better understanding of where it sits now and who it's intended audience is.
This information will provide a snapshot of where your site is now and how it is performing towards your goals.
Keywords, Tags and Links
Before embarking on your PPC campaign it's important to check the HTML (how your pages are constructed) and insure any tags and keywords used conform to standards and best practices outlined by Google. We'll also check for broken links throughout the site that will need to be remedied before the PPC campaign begins.
You landing pages should reflect the context of your Ads and help the visitor find what they are looking for, whether this be a product, service, newsletter or simply information.
If you already have a campaign or are just beginning we'll review the PPC goals you have for your business and with this will review your keywords or build new ones which are appropriate for your goals.
01306 430 286 or fill in our PPC / SEO Digital Marketing Form here