What is PPC (Pay Per Click) Advertising?

23 Aug 2016

Pay Per Click (PPC) advertising is a type of internet marketing where advertisers pay a fee each time someone clicks on their sponsored link (advertisement). The amount you will be charged will depend on a number of factors including how much you... more

Why brands go where logos fear to tread

19 Jan 2016

Over nearly 20 years in the design and branding business, one common misconception we find time and time again is the belief that a brand starts and ends with a corporate logo. There is no doubt a logo might be a (in some... more

What is SEO (Seach Engine Optimisation)?

18 Nov 2014

Very simply, SEO or Search Engine Optimisation is the process of improving the chances of your website appearing higher up in the search engines organic* listings.

Why SEO your website?

Essentially when your site has undergone SEO it... more

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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos
CEO of Amazon.com, Inc.